Giving the Shirt Off Your Back

Summary


So, how do you feel about advertising? Do you replay commercials for the sheer pleasure of it? Do you read every flyer ad and enjoy pop-up offerings on your computer? Probably not.

There may be nothing new to say about the deluge of advertising thrown our way via every medium available. And it's undeniably a big business. Super Bowl advertisers paid the networks $2 million for just 30 seconds of air time. Geesh! Sometimes I don't make that much all year.

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Extract


Giving the Shirt Off Your Back

My question is: Why do we consumers so willingly become a part of this nonsense? We probably wouldn't agree to a job that pai...

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