Bright Ideas Can Light Up Customersowners: Fresh Food, Customer Service Is Keyafl-Cio President Rallies Labor

Summary

---

When Albert Einstein was in residence at the Institute for Advanced Studies at Princeton University during his later years, a guest asked him if he (Einstein) would show him his laboratory. The famous scientist and mathematician smiled, held up his fountain pen and pointed to his head.

We all have a brain. It is what we do with it that matters. We must train our brain to be creative. For example, there are only three pure colors - red, yellow and blue - but look at what Michelangelo did with those three colors.

See the full content of this document

Extract

---

Bright Ideas Can Light Up Customersowners: Fresh Food, Customer Service Is Keyafl-Cio President Rallies Labor

Lincoln's Gettysburg Address contains only 262 words, and 202 of them have one syllable. Think of the impact those simple, direct words have had on our society.

I love to study creative companies and creative people. Every time I am asked to address a company, I like to talk ahead of time with seven or eight people who are going to be in the audience. Since many of my audiences are sales and marketing personnel...

See the full content of this document

---